Online marketing is a broad term and it literally has grown as a huge industry. It has grown so big in size that today it has multiple sub industries included into it today. Search engine optimization, social media marketing, pay per click advertising and inbound marketing are some of the core offering on this industry. All these individual services are individual industries these days.
Let’s talk about them one by one. SEO or search engine optimization refers to the sum to activities that aim to optimize or improve a website’s ranking in organic searches in the search engine like Google, Bing and Yahoo. But it mainly focuses Google as the search engine. It is because Google has around 70% of search engine market shares and Yahoo is no more a separate search engine. It now depends on Bing only. This is the reason when we talk about search engine, we basically talk about Google.
The second important service in online marketing is social media marketing. It relates to improving a website’s presensce of social networking sites like Facebook, Twitter, Google Plus, Linkedin etc.
The third important service in the industry is pay per click advertising. It is basically about showing ads on search engines. You must have noticed sponsored listing on search engine result pages. Those sponsored results come under pay per click advertising where every click is chargeable. The advertiser pays for every single received on such ads.
Finally, inbound marketing is more about content marketing. Offering valuable information to your potential customers free of cost and them creating engagement with them. Pitching them your offering in the process and thus generating leads or sales for the business.
To sum up, for a business to have effective marketing campaigns a complete online marketing package is required so that the traffic to the website can be generated from all possible sources and thus sales can be increased.
If you are based in the capital city of India, you can make a search on google for the keywords like seo services delhi, or pay per click advertising, or social media marketing to find companies offering these services. Though, if you are other city, you can replace the city name with your own city name to find relevant results on Google.
There’s another related term – seo reseller program. Do not confuse it with core seo services. It basically is for businesses who want to outsource their client’s work to a reseller company and earn commission for the same.